Market intelligence

Research for a decision your institution needs to make. IESG provides scoped analysis of international education information, making the sources, assumptions and limits of the evidence clear to the people using it.

Discuss a research requirement

Define the question first

A useful research brief identifies the decision, the audience for the output and the choices under consideration. It might concern a market, programme offer, partner type, recruitment channel or operational priority.

We clarify what your institution already knows, the information it holds and the questions still open. This prevents a general sector overview from being mistaken for evidence sufficient to support a specific investment or programme decision.

Areas of enquiry

Research can examine education provision, institutional or programme characteristics, publicly reported student movement, channel structures and developments relevant to a defined cooperation opportunity.

The appropriate unit of analysis matters. Country-level information, institutional records and individual accounts describe different things. An output should make clear which level it addresses and how far its conclusions can reasonably be applied.

Sources and provenance

Depending on the brief, sources can include official statistics, public institutional information, regulatory publications, published research and information supplied by the client. Interviews or surveys are used only where explicitly included and properly arranged.

The source record identifies the publisher, date, relevant coverage and access route. Material differences in definitions, periods or populations are retained rather than removed to create an artificial comparison.

The scope also distinguishes public-source research from original fieldwork. We do not label a desk-research brief as an IESG survey or imply access to a proprietary dataset where none is part of the engagement.

Method and interpretation

The analysis explains the method used to select and compare information. Where quantitative information is available, the output should distinguish counts, estimates, rates and projections. Where qualitative evidence is used, it should describe whose account is represented and the limits of that account.

An inference is identified as an inference. If evidence is insufficient to answer a question, the brief records the gap and the further information that would be needed.

Deliverables

The agreed output may be a decision brief, market profile, comparative note, source schedule, research presentation or a review of assumptions in an existing institutional plan.

The deliverable includes the question addressed, method, findings, limitations and implications for the decision. It should enable a reader to trace material claims without having to reconstruct the entire research process.

Using a research output

The institution decides how to act on the information. Findings should be read alongside the date and scope of the analysis, the institution's resources and any specialist requirements affecting the proposed activity.

Research does not establish a guaranteed volume of enquiries, enrolments or income. Nor does an analysis of a prospective partner replace the authority or approvals needed to enter a relationship.

Updates and further work

Some questions can be answered through a single brief. Others require a scheduled update or a second stage after a new source becomes available. The engagement should identify what an update would cover and what change would justify it.

If the purpose of the research changes materially, the method and evidence should be reconsidered rather than extending earlier findings to a new decision without review.

Our practical guides explain how institutions can formulate a partnership brief, organise evidence and distinguish different forms of public status. The editorial page explains the approach used for the public resources on this website.

Practical guides · Editorial and sources

Discuss the decision and the evidence required

Send the question, the intended use of the output, the countries or organisations concerned and any existing information. Include the decision date and preferred format so that the proposed scope can address the actual requirement.

Discuss a research requirement